Review the creation direction

The creation direction is Movo AI's proposed interpretation of your brief — content type, target audience, narrative goal, visual style, structure, format, audio needs, and the role of each uploaded asset. Approve or revise it before the script is written.

What Movo AI identifies before writing the script

Before turning your brief into a script, Movo AI analyzes your request and assets to determine the overall creation direction. It identifies:

• Content type — brand video, story, ad, social clip, etc.
• Target audience.
• Narrative goal — what the video needs to communicate or feel.
• Visual style.
• Video structure — how scenes flow.
• Platform format — aspect ratio and duration.
• Audio requirements.
• The intended role of each uploaded asset.

Review the proposed direction carefully

Confirm that the concept, key message, tone, format, and intended output match your expectations. If anything is incorrect, revise it directly in the chatbox before Movo AI moves on to the script and storyboard. Clear feedback at this stage prevents unnecessary regeneration downstream.

Example revision instructions

Use natural language to steer Movo AI. Short, specific instructions work best:

• "Keep the same story, but make the tone more cinematic."
• "Use Image 2 only as the product design reference."
• "Change the output format to 9:16 and the duration to 45 seconds."

Next steps

Continue with the next part of the workflow:

• Review the video script →
• Approval & credit status →
• Review generated assets →